Davines

The Davines Village and gardens in Parma, Italy

Our Products •

An Exclusive Davines Salon

Davines logo

Every color, treatment and haircare product we use at Air Touch Salon comes from Davines, an independent, family-owned company from Parma, Italy. We chose Davines because their products deliver beautiful, long-lasting results while being kind to your hair and to the planet.

Farmer harvesting fruit on a Regenerative Organic Certified farm in Italy

Why Davines •

Beautiful and Good

  • Independent and family-owned. Unlike many major beauty brands, Davines doesn't belong to a large multinational conglomerate.
  • A certified B Corporation. Davines meets strict, independently verified standards for social and environmental responsibility.
  • Regenerative Organic ingredients. Key active ingredients come from Regenerative Organic Certified farms in Italy that care for the soil.
  • Thoughtful packaging. Color tubes are made from recycled aluminum, with recycled paper boxes.

Color •

The Color We Use

Our stylists blend three Davines color lines to create a formula made just for you.

Davines Mask with Vibrachrom permanent hair color

Permanent color

Mask with Vibrachrom

Rich, vibrant, long-lasting color with full gray coverage and a high-shine, conditioning finish. A delicate scent masks the usual ammonia smell.

Davines View demi-permanent hair color

Demi-permanent gloss

View

A gentle, no-commitment color for toning, glossing and refreshing. It protects the hair's structure, leaves hair up to 3× shinier, and fades gradually and true to tone over about 6–8 weeks.

Davines The Present Time hair color

Ammonia-free demi-permanent

The Present Time

Low-commitment color that's gentle on the scalp, blends gray, and restores hair lipids for strength and reflective shine. It's Davines' first color line with a Regenerative Organic Certified ingredient.

Haircare •

Essential Haircare

“What is beautiful is so only if it is also good, and what is good can only be beautiful.” — Plato

For shampoo, conditioner and at-home care we use Davines Essential Haircare. Its formulas are made with active ingredients from Regenerative Organic Certified farms, in packaging designed to use less plastic. Ask your stylist which formula is right for your hair.

Davines Essential Haircare shampoos and conditioners

Experience Davines at Air Touch Salon

Consultations are always free. Tell us what you'd love for your hair, and we'll find the right Davines color and care for you.

Book an Appointment